WHAT IS UNDERWRITING?
Underwriting is KFAI’s way of giving on-air recognition to the local businesses and organizations providing financial support. Underwriting announcements provide 20 to 30 seconds for you to increase awareness of your business and reach KFAI’s loyalty and dedicated listenership.
Choose the communities you want to reach. Our eclectic programming schedule means your audience is represented at KFAI, and your announcements may reach an unrepeated audience, which makes your investment go even further. Plus, you can choose the audience you want to reach or leave it up to the rotation. Either way, KFAI will create a customized underwriting package to meet your needs and budget.
Reach listeners who don’t turn the dial. We keep programming breaks to a minimum, and our average listeners tune in for two-hour blocks so your audience is tuned in and already engaged.
Boost your brand. Customers, colleagues, neighbors, and friends appreciate businesses that do good. Supporting KFAI demonstrates your commitment to cultivating community connection, supporting social wellness, and sustaining accessible educational outlets.
Tax benefits. Underwriting expenses may qualify as a charitable donation—consult your accountant before reaching out if this is your primary purpose for underwriting.
Need help creating your message? Consult our Underwriting Guidelines first.
Under Section 3(10) of the Communications Act, broadcasters are not deemed “common carriers” required to afford the public with universal access. Thus, under the Communications Act, it is within the broadcaster’s discretion to accept or decline specific programming.
MEET KFAI’S UNDERWRITERS
Arts & Culture
Health & Wellness
Press & Media
Food and Beverage
State of Minnesota
City of Minneapolis
Metropolitan Council / Metro Transit
Minneapolis Parks & Recreation
City of St. Paul
MN Department of Transportation
MN Department of Employment and Economic Development
Programming on KFAI is not influenced by or beholden to our underwriters.