WHAT IS UNDERWRITING?

Underwriting is KFAI’s way of giving on-air recognition to the local businesses and organizations providing financial support. Underwriting announcements provide 20 to 30 seconds for you to increase awareness of your business and reach KFAI’s loyalty and dedicated listenership.

WHY UNDERWRITE?

Choose the communities you want to reach. Our eclectic programming schedule means your audience is represented at KFAI, and your announcements may reach an unrepeated audience, which makes your investment go even further. Plus, you can choose the audience you want to reach or leave it up to the rotation. Either way, KFAI will create a customized underwriting package to meet your needs and budget.

Reach listeners who don’t turn the dial. We keep programming breaks to a minimum, and our average listeners tune in for two-hour blocks so your audience is tuned in and already engaged.

Boost your brand. Customers, colleagues, neighbors, and friends appreciate businesses that do good. Supporting KFAI demonstrates your commitment to cultivating community connection, supporting social wellness, and sustaining accessible educational outlets.

Tax benefits. Underwriting expenses may qualify as a charitable donation—consult your accountant before reaching out if this is your primary purpose for underwriting.

Need help creating your message? Consult our Underwriting Guidelines first.

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As a 501(c)(3) KFAI reservers the right to refuse underwriting and sponsorship opportunities. Find out more: kfai.org/guidelines

Under Section 3(10) of the Communications Act, broadcasters are not deemed “common carriers” required to afford the public with universal access. Thus, under the Communications Act, it is within the broadcaster’s discretion to accept or decline specific programming.

MEET KFAI’S UNDERWRITERS

Arts & Culture

AMPERS
Ordway Center for the Performing Arts
The Hook & Ladder 
Northrop
Walker Art Center
April Sellers Dance Collective
Granada Theater
Steven’s Square Community Organization

Education

The Science Museum of Minnesota
Lincoln International High School
Saint Paul Neighborhood Network
Minnesota State
North Hennepin Community College
Bell Museum 
St. Paul Public Library
Twin Cities PBS

Health & Wellness

CBT Minneapolis-St Paul
Family Tree Clinic
Shift MN
Minnesota Department of Public Safety
Community Action Partnership of Ramsey & Washington Counties
MN Department of Health
UCare

Community Businesses 

Send in Maureen
ip House
Two Bettys
St. Paul Guitar Repair

Community Development

CAPI MN 
Opportunity Partners
Urban League Twin Cities
CareCo Apartments
Phyllis Wheatley Community Center
PFund Foundation
Wilder Foundation 

Press & Media

Southside Pride
Minnesota Spokesman-Recorder
Ethnic Media Services
Twin Cities PBS

Food and Beverage

The Seward Community Co-op Franklin
The Wienery
Khyber Pass Café
Dilla’s Ethiopian Restaurant

Local Government

State of Minnesota
City of Minneapolis
Hennepin County
Ramsey County

Metropolitan Council / Metro Transit
Minneapolis Parks & Recreation
City of St. Paul
MN Department of Transportation
MN Department of Employment and Economic Development

Programming on KFAI is not influenced by or beholden to our underwriters.

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