Berlin Miscevich is not your stereotypical bait shop owner in Minnesota. Forget any preconceived notions of a curmudgeonly old Scandinavian standing behind the counter shelling out nightcrawlers and minnows. In fact, Miscevich is the exact opposite of the aloof Sven and Ole type. She’s 35, has all manner of tattoos, runs a business as a single mother in a rural Minnesota and is a veteran of the United States Army.

Running a bait shop in Minnesota was something she didn’t predict would happen while growing up on the outskirts of Pittsburgh, Pennsylvania, but it’s one she has fully embraced. KFAI’s Joe Friedrichs learns more. Photos by Ann Ward.