What is Underwriting?
Underwriting announcements provide 20 to 30 seconds for you to increase awareness of your business and reach KFAI's loyal and dedicated listenership.
- Target the markets you want to reach, online and on-demand. Our format is variety, meaning your announcements reach an unrepeated audience and an unmatched number of target groups. Programs available on-air, online via livestream, and on-demand in our program archives.
- Reach listeners who won’t turn the dial. Our underwriting announcements are brief, informative, and kept to a minimum. That’s much easier to listen to than commercial stations, which average 12 minutes of ads per hour!
- Strengthen your corporate image and enhance employee pride. Customers and employees appreciate businesses that do good. Your support of KFAI demonstrates your commitment to community, education, and public service.
- Tax benefits. Write off your underwriting expenses as advertising expenses, or as a donation to a 501(c)(3) nonprofit.
You choose the audience you want to target with your message. KFAI will create a customized underwriting package to meet your needs and budget.
Ready to get started? Download the document at the bottom of this page for current information for prospective underwriters. Or, contact Underwriting Manager Katie Thornton at email@example.com, or (612) 341-3144, ext. 22.
Arts & Culture
Ordway Center for the Performing Arts
Cedar Cultural Center
St. Paul Festival and Heritage Foundation
The Science Museum of Minnesota
Dunwoody College of Technology
University of Minnesota
Saint Paul Neighborhood Network
Health & Wellness
Family Tree Clinic
Minnesota Department of Public Safety
Community Action Partnership of Ramsey & Washington Counties
The Electric Fetus
Jeff Riegle Financial Planning
Mill City Sound
Neighborhood Press and Community Development
Food and Beverage
Khyber Pass Café
Dilla's Ethiopian Restaurant
State of Minnesota
City of Minneapolis
Metropolitan Council / Metro Transit
Wilson Law Group
Sports & Recreation
St. Paul Saints
Greater Twin Cities United Way
Programming on KFAI is in no way influenced by or beholden to our underwriters.
Let your community support your business. Let them know you support KFAI!