Ford begins with an examination of what she calls the Beach-Ball Effect -- the way in which suppressed emotions eventually rise to the surface -- revealing the origins of self-destructive behavior. By describing the never-ending battle between our light and dark sides and then identifying the signposts for potential disaster, Ford helps us understand how we end up damaging the lives we've worked so hard to create. She then breaks new ground by helping us recognize the masks we wear to protect ourselves, including the People Pleaser, the Victim, the Bully, Mister Cool, and the Jokester. Understanding these masks and what they cover up allows us to go beneath the surface, wake up from denial, and become the person we always intended to be.
With Why Good People Do Bad Things Ford has created her most enduring, expansive, and powerful work to date. Providing the tools to unlock the patterns of self-sabotage, Ford ultimately knocks down the façade of the false self and shows us how to heal the split between light and dark and live the authentic life within our reach.